You are not 
your clutter.

That messy bedroom closet stuffed with clothes that slows you down while getting dressed in the morning.

That cluttered kitchen drawer of pots, pans, and utensils, or that packed fridge with no room to add fresh groceries. That disheveled office space with stacks of paper, making it impossible to find that important bill you’ve been searching for.

Somewhere deep inside you, there’s this nagging pressure to organize all of it. But you procrastinate because it’s overwhelming. It doesn’t feel fun or exciting. Even if you muster up the energy to declutter, you simply don’t know where to start.

Meanwhile, all that visual clutter bogs down your confidence, self-worth, and self-esteem. It creates a paralyzing feeling of embarrassment, guilt, and shame. The clutter becomes your identity.

We’re here to tell you…it’s not!

Organizing Is A Journey
Organizing is a journey,
not a destination.
A journey where YOU are your own hero. A journey of self-love and self-care.

Organizing isn’t static, because your life isn’t static. What’s important to you today, may not be tomorrow.

Embrace the clutter AND the messiness, just as you would revel in order and structure.

Organizing shouldn’t restrict or limit you. It should empower you to create more love, abundance, and flow in your life.

Break the rules, set your own boundaries, and change your mind if you need to.

Organizing isn’t “one-size-fits-all”. It’s infinitely customizable.

What works for others may not work for you.

Organizing Is A Journey

We believe organizing is about freedom.

why membership green

To NOT care what others think about your space.

To make your bed (or leave it messy).

To be okay with that pile of unfolded clothes that
keeps coming back.

To skip the dishes when you need to rest.

To use the fine china during the holidays (or not).

To go at your own pace.

To laugh at the mess.

To whine and complain.

To fall off track (for the millionth time!).

To live unapologetically how YOU want to live (even when it’s a work in progress).


At Organize & FlowTM, we’re on a mission to help people transform their physical, mental, and digital environments.

We’ll provide the systems, tools, and resources to get you organized. We’ll connect you with our non-judgmental, loving community who will support you in your journey. We’ll empower you, through the ups and downs.

Just bring your clutter and your commitment, and you’ll be on your way to more freedom!  


Freedom To express


Life’s little messes, our big mission.

Meet our founders!

We’ve all been there: that drawer you dread, that room you rush past, or that corner that’s seen better days.
Meet the founders of Organize & FlowTM who’ve faced real clutter challenges, just like you.

Alejandra Costello
Alejandra Costello
Since 2008, Alejandra Costello, an organizing expert and certified life coach, has empowered thousands of students across 132 countries to declutter their lives through her dynamic, video-based training programs. Alejandra’s conviction is clear: clutter hampers life and stirs up troubling emotions. Once organized, she believes you’re freed to concentrate on what truly matters—yourself! Her YouTube tutorials have amassed over 100 million views. Honored as one of the top 5 most organized people in America by HGTV and dubbed “The Decluttering Queen” by Good Morning America, Alejandra is a powerhouse in her field. Outside her organizing world, she relishes travel, dives into spiritual reads, savors Indian cuisine, and enjoys playful moments with her husband Ed and their toy poodle, Mojo.
Ed Wotring
Ed Wotring, co-founder of Organize & FlowTM, turned his knack for systems into a venture that has transformed lives. Alongside his wife, Alejandra, whom he met during his prior career as an information security consultant, Ed is relentlessly committed to enhancing how we serve our community and reach newcomers eager to begin their decluttering journey. You might catch a glimpse of Ed in some of our training videos, where he contributes a male/spouse’s viewpoint on the issue of clutter. Proudly, his organizing systems prioritize functionality over frills. When the day’s work is done, Ed finds his joy in biking, hiking, and exploring water landscapes. He’s also a fan of discovering new veggie taco spots and cherishes the camaraderie of fireside chats with friends!

Organize & FlowTM Careers

Are you a heart-centered pro who wants
to make an impact? Join the team!

Do you have a heart that thrives on uplifting others? Believe that every organizing
journey has a life-changing story behind it? If helping people find their flow warms
your soul — and you also happen to have a knack for organizing — you’re exactly who
we’re looking for.